Media Coverage

The state's top media outlets provide frequent, in-depth coverage of pre-k.

Rationale: Significant print, television, radio, and electronic media coverage of pre-k is an indicator of the attention an issue receives from policymakers and advocacy groups and fosters public awareness, knowledge, and support. Media attention, both paid and earned, signals to legislators and the public that the topic is ripe for discussion and action. Coverage of pre-k can drive the debate, generate strong grassroots support, and create public discussion. Public service announcements, op-eds, and profiles of children in need of pre-k, together with reporting on program effectiveness, advocacy efforts, and pending legislation can educate voters and legislators and spur stakeholders to act with urgency.

Examples: In Florida, pre-k has received more media attention than in any other state. This substantial coverage has been driven by vocal advocacy and is reflective of pre-k's importance as a state policy issue. Florida's Children's Campaign, Inc. produced award-winning ads and direct-mail campaigns to focus and sustain press attention on the pre-k issue. In California, First 5 created a suite of early-education promotion materials ranging from print and radio ads to brochures and newsletters, which ran in cities throughout the state and were mailed to all education reporters and editorial boards. These efforts are helping to build support for state and county-wide pre-k initiatives such as the new pre-k programs in Los Angeles and San Mateo.